Ana Palombini01

Prepared for Nexxis

Turning Nexxis marketing intelligence into action.

Specialist support to connect HubSpot, AI visibility, content and campaigns. Built on the marketing foundation Nexxis already has.

PREPARED FORNexxis
PREPARED BYAna Palombini
DATESeptember 2026
IntroductionConfidential
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Nexxis has built the foundation.
The next opportunity is connecting it.

What Nexxis has
The foundation
  • Brand and reputation
  • HubSpot Enterprise
  • AI and AEO capabilities
  • Active channels
  • A growing team
The connecting layerStrategy that turns what exists into growth
Where it is going
Deliberate outbound
  • Own robotic systems
  • Four markets
  • Visibility to engagement
  • Pipeline

As the sales and marketing engine scales, the opportunity is less about adding activity and more about making the intelligence, content and campaigns you already have work together.

The opportunity
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The challenge is not a lack of information. It is knowing what to do with it.

01Intelligence

Recommendations, visibility data and content ideas.

02Interpret

What does it actually mean?

03Prioritise

What matters most, right now?

04Strategise

What should we do, and why?

05Activate

Content, campaigns, sequences, sales.

06Measure

What changed, and what comes next?

The strategic layer
WHAT WE HEARD “The content generation is fine. What is missing is the content being linked to a strategy.”

The systems already generate the inputs. Deciding what to do about each one, and how it ties to campaigns and sales, is a strategy question, not a generation one.

The challenge
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Making the data you already have more actionable.

01 · Existing systems
What the tools produce
  • Data and analytics
  • AI and AEO recommendations
  • Content generation
  • SEO insight
  • Marketing infrastructure
02 · Strategic layer
What turns it into decisions
  • Interpret what the data says
  • Prioritise what matters commercially
  • Connect it to campaigns and sales
  • Plan what to create, where and when
  • Measure what changed
03 · Activation
Where it shows up
  • Content and website
  • LinkedIn
  • Campaigns
  • Sequences
  • Sales enablement

The goal is not another parallel marketing system. It is connecting the intelligence Nexxis already has to clearer decisions and action.

The strategic layer
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Specialist support alongside your team, not in place of it.

Nexxis teamOwns
Ownership and decisions
  • Brand and messaging
  • Marketing priorities
  • Campaigns and sequences
  • Sales enablement
  • Business context
  • Execution and final calls
Specialist supportAdds
Expertise and focus
  • Visibility and competitive intelligence
  • Interpretation and prioritisation
  • Content strategy and campaign alignment
  • Measurement and reporting
  • Guidance as search and AI evolve
  • Hands-on cover when capacity is short
Existing systemsEnable
Infrastructure and data
  • HubSpot and its workflows
  • AI and AEO intelligence
  • Content generation
  • Automation
  • Reporting data

Nexxis stays in control. You do not need to become the expert in every new marketing discipline on top of everything else. We bring that specialism, and your internal engine gets stronger for it.

Where we fit
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Extending the picture where it is useful.

Stays as it isHubSpot
Built in-houseOur system
A fuller picture
The dataCitation sources, competitive gaps, opportunities and threats.
WeInterpret it: what it means for Nexxis and what to do next.
Your teamOwns the decisions.

Nothing to replace and nothing to migrate. HubSpot stays exactly as it is. The additional layer only adds to the picture where it helps the decisions.

The visibility layer
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From content ideas to a connected marketing and sales motion.

01
Business priorities

Markets, products and target accounts that matter now.

02
Market intelligence

How buyers search, and who they find.

03
Priority topics

Topics structured around different stages of the buyer journey.

04
Content and channels

Decided based on findings from the audit.

05
Campaigns and sequences

ABM and outbound that land on the categories buyers are searching.

06
Warmer pipeline

Prospects who arrive already understanding what Nexxis does.

Found, then understood, then trusted. Educating the market through being found does more for outbound than telling everyone how good Nexxis is.

Content to pipeline
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The tools show where you stand. We work out what to do next.

HubSpot and our own tracking gather the data. Everything after that is human work: reading it, questioning it, and turning it into decisions with your team. Nothing is planned before we have seen the data.

01
Audit
We review what the data shows, and look for what the numbers alone don’t explain.
02
Findings
We interpret it: which gaps matter commercially, and why competitors win where they do.
03
Planning
With your marketing lead, we decide priorities, topics, channels and campaign links.
04
Execution
Your team and ours, each on the work that fits: direction and briefs, or hands-on help.
05
Monitoring
We watch what moves, and question it before anyone acts on it.
06
Reporting
What changed, what worked, and our recommendation for the next round of planning.

This is not a software demo. The tools gather the data. The strategy comes from people who have read it, understand your business, and can explain every recommendation.

How we work
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Who we are.

Two specialists who work as an extension of your team: strategy on one side, the intelligence and systems behind it on the other.

Ana Palombini
Ana Palombini
Content strategy, SEO and AI visibility

Over nine years helping B2B and SaaS companies get found, understood and chosen: first on Google, now across AI tools too. Ana builds the strategy and the content behind it: what to publish, where it needs to live, which sources influence it, and how to prove it moved. She leads the audit, the planning and the day-to-day work with your marketing lead.

  • 90%+ of targeted keywords ranked on Google page one
  • 470% organic traffic growth for a B2B SaaS client in twelve months
  • Clients include Coca-Cola HBC, Costa Coffee, Guestline and innosabi
Cristoforo Perrone
Cristoforo Perrone
AI systems and visibility intelligence · Node AI

Founder of Node AI, where he builds custom AI software for B2B teams. Cristoforo built the intelligence behind this work: how brands appear across AI tools, where those answers get their sources, and how competitors compare. He also covers the technical side, so search engines and AI tools can properly read and understand your site.

  • AI visibility tracking and reporting, built in-house
  • Technical SEO: crawlability, site structure and structured data
  • Systems that connect marketing data to sales and outbound

Specialist support for the people who run marketing every day. Your team keeps ownership. We bring the expertise on what is changing, and extra hands when they are needed.

Who we are
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Clients, in their own words.

Coca-Cola HBC
We turned to Ana when we needed our content to resonate with decision-makers and stand out in a crowded market. Working together was seamless: her structured, transparent approach made the process smooth from start to finish. The result elevated Costa Coffee’s B2B positioning in Switzerland. What really stood out was her efficiency, speed, and flexibility (qualities that made a real difference in our collaboration where we needed fast results).”
Diana Bischofberger
Diana Bischofberger
Coffee Brand Management, Coca-Cola HBC
Sirma Group
Ana integrated seamlessly with our team. Her communication is always clear, timely, and purposeful, which makes collaboration smooth and efficient. What I especially appreciate is her proactivity: she doesn’t just wait for instructions, she anticipates needs, suggests angles, and takes real ownership of the projects. It feels like working with someone who’s genuinely invested in our success. Everyone is really happy with Ana’s work and ongoing collaboration these past years.”
Darko Bosancic
Darko Bosancic
SVP T&H, Sirma Group
What clients say
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What happens next.

This is an introduction, not a proposal. The right shape of support depends on how your team works, so we would rather ask than assume.

1
Share

Jason shares this introduction with your marketing lead.

2
A conversation together

A short call with Jason and your marketing lead: current priorities, how the team works today, and where support would help most.

3
A tailored proposal

Based on that conversation, a proposal shaped around your team, your priorities and your first step.

No commitment until then. The aim of the next call is to understand your marketing lead’s world first, and make sure anything we suggest makes her work easier.

A specialist extension of your team. Not a replacement for it.

Next stepsAna Palombini